Let me start off with a pretty big statement – businesses are losing billions of dollars each year because of missed calls. Yes – billions… with a “b”. Missed call notifications can help cut into this massive loss by setting up a simple text notification to send if there’s a missed call.
Why is the number so high?
It starts with the fact that 62% of phone calls to small businesses are missed. That’s right – over half of the incoming calls to a business phone system are going straight to voicemail. This is an enormous number that not only severely limits your ability to ultimately turn the inbound phone call into a customer but it’s also poor customer experience.
78% of customers buy from the first business that responds.
It doesn’t matter if you have an Apple iPhone or an Android, if you miss a call from a lead then they are most likely going to call a competitor. Even if you call them back within 5-10 minutes, it could be too late. They could have already hired someone else, they could be back at work with their phone on do not disturb, or maybe now they just aren’t simply seeing your call on their lock screen.
There are definitely ways you can prevent missed calls like setting up an IVR or creating a custom call flow that has unanswered calls go to an answering service. You can also setup an automated text message to send to missed calls. For this example, I’m going to pretend that you don’t have those setup (which I would recommend doing).
Many business owners and marketers want to know in real-time, via a text message notification, when inbound calls are missed. These calls are the result of marketing campaigns working and you want to turn these inbound phone calls into happy paying customers.
Here’s 4 easy steps on how to set up text message notifications for missed calls in PhoneWagon:
Step 1: Use Zapier To Create A Zap With PhoneWagon
Once you create the zap, make sure you integrate with the correct PhoneWagon account credentials and choose the company that you are creating the text message notification for. This can be found within the Zap under the notification settings.
Step 2: Create a Filter For Missed Calls Only
This is where you tell the system to only send a text message for missed calls. The status that we use on the backend for missed calls is “no-answer”. Whenever PhoneWagon creates a call log we assign a status to that call. Most of the times the status will change from the beginning of the call to the end of the call. Create a filter here for “Call Status”, (Text) Exactly matches, and then type “no-answer”.
Step 3: Setup SMS by Zapier – Send SMS
This is an important step because you are not using PhoneWagon to send this new message. As soon as we release our mobile phone app on iOS and Android, you will be able to setup the message alerts directly from your mobile device (as long as you aren’t still using an iPhone 6… just kidding, it’ll work on iPhone 6 as well). With this SMS by Zapier Trigger zap, you will need verify your phone number to authorize them to send you text messages for missed calls. Check your caller id for the automated text that they will send you with the verification code. It’s usually a short code that they are messaging from but either way your phone will show notifications on the front of an unread sms notification. Open that text up and verify your phone number. Usually it won’t send the verification code to virtual phone numbers to prevent fraud.
Step 4: Configure your text message template
This is where you can customize what information you receive in the missed call text message notification. This of this similar to an email notification that you get automatically when certain things trigger it. I like to show caller’s phone number, source, keyword, the number they dialed, landing page, and whether they’re a first time caller or repeat caller.
And that’s it. You can save your zap and now you will receive a text message anytime you get a missed call. The good thing about this is that if you’re a marketer and the phone calls aren’t going to your phone, you can now get notified in real-time when there’s a missed call. This enables you to either dial back ad spend or ensure that you put a solution in place to prevent missed calls.
Here’s what you’ll see:
If you want to reduce missed calls and increase ROI on ad spend, sign up for a free PhoneWagon account today. If you need help troubleshooting your setup in Zapier or if you text messages aren’t sending, please reach out to us so we can help resolve the issue. There are rare cases where you phone won’t have service or you don’t have wifi and the text wont send. But those use cases are incredibly rare like when your google account goes down – it pretty much doesn’t happen. We offer a white-glove setup and implementation and will help train you and your clients on best practices!