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    The Best WhatConverts Alternative

    The Best WhatConverts Alternative

    WhatConverts is a popular call tracking software used by marketers to track inbound phone calls from marketing campaigns. The SaaS..

    WhatConverts is a popular call tracking software used by marketers to track inbound phone calls from marketing campaigns. The SaaS company is known for being easy to use and cheap. If pricing is important to you (and it should be), you might find yourself looking at WhatConverts as an alternative to CallRail, Retreaver, or CallTrackingMetrics, to help with call attribution and lead management.

    When you’re first starting with call tracking to meet your business needs for lead tracking from marketing channels on various campaigns and landing pages, it might make sense to use WhatConverts because of its simple functionality and ease of use. As you start to grow and really dive into the metrics like conversion rate by marketing channel and high performing keywords on Google Adwords, you might notice some limitation for WhatConverts.

    Ideally, you want a call tracking software system that can grow as your business grows. You will ultimately want to set up advanced call routing and respond to your sales leads from the same phone number they called or texted you from. Digital marketing only works if you can measure the return on your marketing efforts and optimize ad spend.

    Looking for a WhatConverts alternative? You’re not the only one.

    How does WhatConverts work?

    Like most call tracking software systems, WhatConverts uses dynamic number insertion and tracked phone numbers to help report on inbound phone calls from marketing campaigns. They have integrations with Google Adwords, Google Analytics, popular CRM Salesforce, WordPress, Zapier, and others. They also track web forms to show you the path of the conversion like this: visitor searched “dentist Detroit mi” –> visit website –> filled out a form. If they decide to call instead of filling out a web form, the call will be tracked, and they can use call recording to make sure it was a good lead.

    Examples of WhatConverts Alternatives

    While there are some advantages to using WhatConverts for your business, there are alternatives available that are affordable and offer advanced features required for growing businesses.

    Due to a lack of features around telephony, contact center, ability to automate text messages for missed calls, no mobile app, and real-time reporting, WhatConverts isn’t a sustainable call tracking software option – especially if your business is growing and needs to communicate with your leads.

    For small businesses and marketing agencies, a product like PhoneWagon is a highly-rated alternative with thousands of happy users.

    WhatConverts Alternative for Small Business

    As a small business, you’ll need a call tracking software solution that can be used by your sales and customer support teams. For example, multiple people on your team need to text and call customers from the same phone number that the customer originally contacted you from. That’s not available through WhatConvert as they lack telephony and communication features.

    That’s why you need a call tracking software solution that has built-in calling and texting. With the right business phone system, you can enable multiple users to communicate with customers from the same phone line.

    WhatConverts Alternative for Agencies

    Marketing agencies need a reliable call tracking software solution that can scale as they add clients and ramp up ad spend for existing clients. Setting up automated text messages and responding to inbound calls and texts is critical to increasing conversion rates and improving return on ad spend.

    PhoneWagon – The Best WhatConverts Alternative

    If you’re looking for a WhatConverts alternative, look no further than PhoneWagon. PhoneWagon is a modern business phone system that tracks calls and texts from marketing effort. It allows your entire team to communicate with customers from a shared inbox on any device. PhoneWagon is truly all-in-one and has a user-friendly dashboard that is easy to learn and easy to use. Whether you are managing ad spend on PPC campaigns, FB ads, other social media ads, or e-commerce, PhoneWagon has the highest user reviews for growing businesses to track phone calls and communicate with customers.


    Why should you use PhoneWagon instead of WhatConverts? We have many powerful features for call tracking software and a modern business phone system, including:

    1. Local and Toll-free numbers
    2. Coverage in the US, Canada, and internationally
    3. Crystal-clear audio quality
    4. PPC integrations with Google Ads and Microsoft Ads (Bing)
    5. Landing page integrations with Unbounce
    6. CRM integrations with Salesforce, HubSpot, and others
    7. Call recording, IVR, call flows, whisper & greeting messages
    8. Dynamic number insertion
    9. We built our own telephony platform from the ground up
    10. Offline marketing attribution with static phone numbers
    11. Conversation intelligence with online & offline customer journey in one conversation thread
    12. iOS and Android mobile apps
    13. Browser-based and desktop apps
    14. Shared phone numbers
    15. API, webhooks, and Zapier

    Why businesses switch from WhatConverts to PhoneWagon

    Don’t just take our word for it. Check out this verified review on G2 from a customer that switched to PhoneWagon:

    How to Switch from WhatConverts to PhoneWagon

    1. Port your WhatConverts Phone Numbers to PhoneWagon

    Want to port your numbers from WhatConverts to PhoneWagon so you can keep the same phone numbers? Here’s how easy it is to port your number to PhoneWagon:

    1. Start by creating a PhoneWagon account.
    2. Fill out this 1-minute porting form.
    3. Tell us how you want your numbers configured using this spreadsheet.
    4. That’s it!

    Once you have filled these out, please email the completed forms to, which will open a ticket and begin the process. We’ll take it from there!

    A full break-down of exactly what happens can be found on our Porting Article here.

    2. Start Using PhoneWagon For Your Call Tracking Software & Business Phone System

    Ready to make the switch from WhatConverts? Start a free trial of PhoneWagon here.

    We’re also happy to answer any questions. Feel free to post your questions in the comments below. We read and respond to all comments or email us at

    PS – If you’re an agency and you are looking for a proven outbound sales script that has closed hundreds of paying agency clients, click the image below and download the script. I’ve personally used it hundreds of times and it’s the best one I’ve ever used.

    Unbounce & PhoneWagon Integration

    Unbounce & PhoneWagon Integration

    PhoneWagon provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those..

    PhoneWagon provides solutions that help companies drive more calls, understand what happens on those calls, and convert more of those callers into customers. PhoneWagon understands the best customers are those who call your company – they convert faster, buy more, and churn less.

    We are incredibly excited to launch our integration with Unbounce. When we launched PhoneWagon nearly 3 years ago we set out to help marketers and business owners optimize their ad spend, drive more leads, and ultimately convert more of those leads into customers. We know that phone calls are a huge part of the total leads that are driven to a business from their ad spend and landing pages. We’re thrilled to be able to integrate our top-rated call tracking software directly with Unbounce so marketers can see the phone calls as leads directly in their Unbounce dashboard. This will help marketers understand the complete picture of total leads driven from their landing pages (this includes web forms AND phone calls) and then determine which page or variant is performing best.

    Here’s a video walk-through:

    Here’s a step-by-step guide to integrate PhoneWagon and Unbounce: 

    Step 1: Click on ‘Company Settings’ and then select Unbounce


    Step 2: Click ‘Activate Integration’


    Step 3: Login to Unbouce with your Unbounce login credentials


    Step 4: Your Unbounce account is now integrated with your PhoneWagon account!


    Step 5: Now you want to go and grab the dynamic number code to drop into your Unbounce site. Go to My Numbers –> Code Insertion –> Copy Code. 


    Step 6: Now you simply need to drop in the tracking script from PhoneWagon into your Unbounce pages:

    1. Login to your Unbounce account and select the page variant you want to add the dynamic number script to


    2. At the bottom of the page editor, click Javascript —>  +Add New Javascript 


    3. You’re now looking at the Manage Scripts page. Add PhoneWagon as the Script Name so you can identify it later. After that, paste the javascript code from PhoneWagon (step 5 above) and then hit Done to save. 


    4. Now you need to hit Save and Republish at the top of the page editor. There will be 2 more popups which you will also need to hit Republish and Done.






    Now when you go back to your Unbounce dashboard, any phone calls from this landing page will be included in the total conversions and your conversion rate will be more accurate since it’s now including phone calls from the page in addition to web forms.



    The calls will also show up in the Leads tab and you’ll be able to see the phone number of the lead that called from your landing page along with the name of the caller. It’s magic.



    As always, if you ever have any questions feel free to drop us a live chat in bottom right corner of this site and also inside your PhoneWagon dashboard. Otherwise, email and we’ll help you out within a couple minutes.

    Try it out for free using this signup link.

    Thanks For An Amazing 2017!

    Thanks For An Amazing 2017!

    Dear PhoneWagon Customers - Wow. I’m so grateful for everything we accomplished in 2017. From participating in one of the..

    Dear PhoneWagon Customers –

    Wow. I’m so grateful for everything we accomplished in 2017. From participating in one of the top accelerators in the world to raising over a million dollars in venture capital, none of this would have been possible without you.

    From the bottom of my heart, I want to express how truly grateful we are to have you as a customer. Phone calls are such an important part of business – the lifeblood, if you will – and you put your trust in us to deliver a world-class experience that ultimately helps you make better decisions and grow your business. And we take that very seriously.

    I’ve gotten to know most of you personally which I think is the coolest thing. Most of you have also gotten to know Mike as well. We know most of you by name and we talk about you like you’re our friends. And we plan on keeping it this way. I firmly believe that being human, being approachable, relatable, and helpful at all times of day will lead us to building a great company.

    Speaking of great company, that’s what we plan on doing over the long-term. I say this all the time but we really are in this for the long-run. We want to build a world-class product that helps you make more money and that you cannot live without. We want your feedback to make that happen. Good or bad – it helps us get better. And we are dedicated to making it happen. Fast.

    I’m so excited for what we have in store for 2018. We are going to add more resources to our product team and hire someone to help with onboarding and customer success. We are going to invest in content marketing to help marketers build better businesses and share what we have done that worked (and didn’t work). We are only successful if you are successful and we are committed to your success.

    In summary, I want to thank you for being a part of this journey. We are really transparent, whether through our Youtube videos or guest blog posts, and want to build a tight-knit community of like-minded people that are all building amazing companies. We did a lot in 2017 but make no mistake – we are just getting started. That was the foundation for what will happen over the next decade. I’m pumped that you’re coming along for the ride.

    All the best,