When we first started PhoneWagon, we set out to build amazing tools that would help businesses win more customers. While our core product offering right now is call tracking software, we are building a suite of amazing tools that enable businesses to be more productive, beat the competition, and win more customers.
Today we have officially launched our automation feature. I’m personally very excited about this because of two main reasons.
Missed Phone Calls Are Hurting You
The first reason I’m so excited about this feature is because small business owners don’t answer 62% of phone calls (link). This costs businesses billions of dollars per year in lost revenue, according to this study. Besides the obvious studies that have proven this, I also know this from personal experience. Last week I wrote an article for Capterra about my experience generating leads for a business that wasn’t answering the phone. It was incredibly frustrating and a huge waste of marketing efforts. I also wrote how simply answering the phone more often can double your revenue.
Consumers Want To Text
The second reason I’m excited about this feature is because I know that nine out of ten consumers would like to be able to use messaging to talk with businesses, according to a study from Twilio. Rarely in my personal life do I use a phone call as a communication method and I find it a bit annoying when that’s the only option for communicating with businesses.
That said, there is a way to turn these new trends into a win-win for both you (the business owner) and the customer. Let me show you how it works in 4 easy steps.
Step 1: Go to ‘My Numbers’
When you first login to your PhoneWagon account you will be in the “Dashboard” section. You need to click on “My Numbers” to go over to the number that you want to configure for automation.
Step 2: Click on phone number to configure automation
Once you’re on the “My Numbers” page, you need to select the number that you want to setup the automation for. Right now you need to setup the automation for each number individually. There is no catch-all or way to set it up for all numbers at the same time. This was done deliberately because a lot of our customers only want to send text messages for certain campaigns or they want to send different messages for different campaigns.
Step 3: Click gear icon to setup automation rules
Once you have selected the number that you want to setup the automation for, simply click the gear icon to configure the automation rule.
Step 4: Check the box to turn on automation and create the message
This is where you actually turn on the automation for each phone number. You can turn on automation for new customers (someone that has never called you before) and/or for existing customers (someone who has called you previously). After you turn these on, you can type a custom text message to send them or you can select from saved message templates.
Now that you have setup your automation, a text message will be sent every time there is a missed call. It will either send the template for “new customers” or “existing customers” based on whether the customer has called you before or not. I cannot emphasize enough how important this feature is. Typically customers would move to the next business on the list if you didn’t answer. This prevents them from doing that. You will win more customers. You will increase your revenue. It’s huge.
Bringing It All Together
Here is a live demo of this feature. Check it out.
If you have any questions about this feature or need help setting it up, please shoot me an email at firstname.lastname@example.org. Happy to help in any way that I can.
If you’re interested in giving this a test run and seeing how it can help you win more customers, use the link below to try it out.