There has been a significant level of eCommerce development in recent times thanks to the increased use of the internet amongst mobile phone users. People have taken this cue and have decided to join the eCommerce train. There are lots of firms that already have a website managed by a good eCommerce development company that has adequate knowledge of eCommerce development. Even a website does not guarantee total success. Talking about success in business, it happens in stages. The stage we will be concerning ourselves with is the stage of lead generation.
Lead generation, just like it means in every other niche that uses it, is the process of picking the right person who is most likely to subscribe to what you have. It does not mean that the person has bought your product or subscribes a service; it means the person has the capacity to and will do so with the right environment being put in place. Though they may not have taken the “leap of faith”, they are most likely to say at least 87%. There are some secrets of lead generation you never knew before that will be fleshed out in this article. Most times people struggle with generating leads for their business. With this article, you will be able to identify where you have not been doing it correctly.
Secret 1: Identify the proper prospects
This is the question of “who is likely to be up for what I have to offer?” A comedian once made a joke that the type of car you drive will determine what roadside salespersons will market to you. This is because these roadside salespersons know that a man driving a Mercedes is more likely to subscribe to an expensive air freshener more than a man driving the 2001 model of a Toyota Camry. This is the ideology you should employ when selling your business to your prospects. The man driving a Toyota Camry is also more likely to subscribe to a cheaper air freshener that will most likely have the same effect while the man driving a Mercedes may see it as not being authentic.
2. Don’t just stop at marketing
It is in your own interest to follow up on your prospects if you want to generate sales leads. Your marketing department can do a great job but not all customers may be disposed to buy your product at that point in time. Some may be able to for financial reasons, others maybe because of the fact they want to think it through while others may just want to give it time to see if the desire to do so may fade away. This is where your sales team comes in. Your sales department should do their best to bring the product or service very close to the target consumer as to motivate him to get it. They can do this by organizing promotional sales, freebies and so on. Despite the fact that you want to make sales, its not best to shove your product and service in your prospect’s face as it may scare that person away.
3. Don’t make it obvious that you’re all about sales
This is very necessary as nobody wants to be sold to, everyone wants what they can benefit from. Your marketing department should drive its strategy at how people need to do something that is for their own good. Of course, what they need to do will be related to your business. You can start a campaign for an insect-free and healthy environment when you produce an insect repellant that has no side effect on the respiratory system. Instead of just telling them to buy your insect repellant alone, you can educate them on alternative healthy means of removing the insect from their homes. You should work with content marketing that equips the consumer of your goods with adequate information.
4. Work with feedback and always conduct reviews
This is very important for your continued growth. You just have to continue doing this in order to foster development and consistency in your business. Always gather feedback from all your prospects. It doesn’t matter whether he subscribes to your service or not. Most firms tend to focus on just one side of this aspect but that doesn’t make it the best. Getting information from both sides will help you determine both why people have been leaving as well as why they’ve been staying.
The above points are aimed at not just generating leads but generating leads that will turn into sales.